Lyft used to be the redheaded stepchild of Uber, but after a massive marketing campaign over the last year, they have been making a big dent in the market of Uber – especially in larger markets where they focus a lot of their advertising.
Launched in 2012, Lyft was originally named Zimride (named after the founder John Zimmer) and focused primarily on long-distance trips. A year later, the name was changed to Lyft and become a direct competition to Uber as they secured tens of millions of dollars in financing to make the push. Originally, Lyft cars were branded with a big pink mustache mounted on the grill and riders were encouraged to fist bump with drivers and sit in the front with them. Thankfully those ideas were scrapped for a stylish “amp” that sits on the dashboard to be easily visible to passengers.